Gourmet Pets Hopes to Use Its Special Packaging and Extensive

Gourmet Pets hopes to use its special packaging and extensive advertising to create a perception in the minds of consumers that Prime Cuts is a superior product, even though the actual quality of meat used in the product is virtually no different from competing brands. The company is attempting to develop

A) differential segmentation.
B) cognitive dissonance.
C) product differentiation.
D) pioneer marketing.