A key way for traditional retailers to compete with direct marketing is by providing outstanding service utility.
Correct Answer:
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Q17: Retailers are marketing intermediaries who sell to
Q18: The costs added by marketing intermediaries usually
Q19: Some economists would say that intermediaries add
Q20: Organizations that assist in moving goods and
Q21: One way that marketers can provide utility
Q23: Marketers provide a total of four types
Q24: Marketing intermediaries concentrate on providing mainly form,
Q25: To marketers, the term utility refers to
Q26: Once the final customer has taken title
Q27: Producers normally provide form utility, but retailers
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