Frank Crimmins was driving on Interstate 85 in eastern Alabama when he noticed he was running low on gas. Frank was relieved when he found a gas station open at the next exit just 2 miles ahead. This is an example of the value place utility provides to a consumer.

Question

Quizplus · Accepted Answer

Place utility refers to the convenience or ease of access to a product or service at a particular location. In this case, the gas station's location provided value or utility to Frank by being nearby and accessible when he needed it.

Frank Crimmins Was Driving on Interstate 85 in Eastern Alabama