One way traditional retailers have maintained customers in the face of increasing competition from online sellers and other direct markers is to place more emphasis on providing ________ utility.
A) psychographic
B) place
C) service
D) form

Question

Quizplus · Accepted Answer

Providing fast, friendly service during and after the sale is one way that traditional retailers can compete successfully against direct marketers.

One Way Traditional Retailers Have Maintained Customers in the Face