Marketing intermediaries can provide ________ utility by offering customers affordable credit, free delivery, and product guarantees.
A) possession
B) information
C) form
D) promotion

Question

Quizplus · Accepted Answer

Marketing intermediaries provide possession utility when they do what is necessary to transfer ownership from one party to another such as providing credit. Other activities that contribute to possession utility include delivery, installation, and follow-up services.

Marketing Intermediaries Can Provide ________ Utility by Offering Customers Affordable