Barbeau Heating and Cooling offers customers who buy air conditioners and furnaces free delivery and low installation charges. The company also offers a free follow-up inspection of the new equipment one month after it is installed. These services are ways that Barbeau provides its customers with __________ utility.

Question

Quizplus · Accepted Answer

Barbeau is providing additional services to its customers beyond just selling air conditioners and furnaces. By offering free delivery and low installation charges, they are enhancing the value of owning the equipment. The free follow-up inspection also helps to ensure that the customer is satisfied with their purchase and that the equipment is working properly, which further enhances the possession utility.

Barbeau Heating and Cooling Offers Customers Who Buy Air Conditioners