Which of the following firms would be most likely to use a selective distribution strategy for its products?
A) Newspaper publisher
B) Maker of designer men's suits
C) Super luxury car manufacturer
D) Maker of snack foods such as potato chips and pretzels

Question

Quizplus · Accepted Answer

Selective distribution is often used for products that require a certain level of service or expertise, such as designer men's suits, which are typically sold through select retailers to maintain brand image and provide a personalized shopping experience.

Which of the Following Firms Would Be Most Likely to Use