Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?
A) Purchasing a box of cereal at a local grocery store with a coupon on the box
B) Purchasing software at a big-box retailer's special tech department
C) Purchasing a set of towels featured in a department store's lower level
D) Purchasing a book on the history of the U.S. by sending in an order form attached to a pamphlet sent to the customer by the publisher

Question

Quizplus · Accepted Answer

Option D is an example of direct marketing as the customer receives a pamphlet from the publisher and sends in an order form directly to purchase the book, without any physical store involved in the process.

Which of the Following Is an Example of a Consumer