Question 1

With the current emphasis on product development,pricing,branding,and promotion,the physical distribution of materials and goods is no longer a major concern of marketing.

Accepted Answer

Physical distribution of materials and goods is still a crucial aspect of marketing as it helps in ensuring the timely delivery of goods to customers, managing inventory levels, and reducing transportation costs. Effective physical distribution can also enhance brand perception and customer loyalty.

Question 2

For a supply chain to be efficient,all of the activities must be performed by organizations that are owned by the manufacturer.

Accepted Answer

An efficient supply chain can involve multiple organizations and partners, such as suppliers, distributors, and logistics providers, that work together to ensure timely and cost-effective delivery of products. While some manufacturers may choose to vertically integrate and own all aspects of the supply chain, this is not necessarily the only way to achieve efficiency. Collaborative relationships and effective communication between different organizations can also help optimize the supply chain.

Question 3

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

Accepted Answer

In a franchise system, the franchisor provides standardized training and operating procedures to franchisees, which helps to maintain a consistent level of quality and service across all locations.

Question 4

Franchise systems,wholesaler-sponsored chains,and retail cooperatives are all forms of contractual distribution systems.

Accepted Answer

Franchise systems, wholesaler-sponsored chains, and retail cooperatives are all examples of contractual distribution systems where independent businesses collaborate under a formal contractual relationship.

Question 5

Lazee Ladd Furniture obtains materials from several suppliers and uses these materials to produce its goods.It relies on several marketing intermediaries to help it distribute the furniture.Together,Lazee Ladd,its suppliers,and the marketing intermediaries are all part of a supply chain.

Accepted Answer

The statement correctly defines a supply chain as the network of businesses, individuals, and organizations involved in the creation and distribution of a product or service. It includes suppliers, manufacturers, distributors, retailers, and any other parties involved in the process.

Question 6

The process of managing the movement of raw materials,parts,work in progress,finished goods,and related information through all of the organizations involved in the supply chain in a timely manner is called multi-modal management.

Accepted Answer

The process described is actually called supply chain management, not multi-modal management. Multi-modal management refers to the coordination of different forms of transportation (such as air, sea, and land) to move goods efficiently.

Question 7

In retail cooperatives,the members of the distribution system are bound to cooperate by a contractual agreement.

Accepted Answer

Retail cooperatives typically have a contractual agreement that members must abide by, which involves collaborative decision-making and sharing of profits.

Question 8

Materials handling is that part of logistics that deals with moving goods within the warehouse,from the warehouse to the production floor,and to various work stations along the production process.

Accepted Answer

This is correct as materials handling primarily involves the movement of goods within a warehouse or between different areas of production or manufacturing.

Question 9

The entire collection of organizations that move goods and services from the source of raw materials to the final consumer is referred to as the supply chain.

Accepted Answer

Supply chain includes all the organizations involved in the movement of goods and services from raw materials to the final consumer.

Question 10

Logistics involves planning,implementing,and controlling the physical flow of materials,final goods,and related information from points of origin to points of consumption.

Accepted Answer

This statement accurately describes the definition of logistics.

Question 11

Supply chain management not only deals with the movement of materials,parts,and finished goods,it also manages the return of goods and recycling of materials when appropriate.

Accepted Answer

This statement is true as supply chain management involves managing the entire flow of goods from the point of origin to the point of consumption, which includes not only forward logistics but also reverse logistics, such as returns and recycling.

Question 12

Supply chain management manages the movement of relevant information as well as the movement of parts and finished goods through all organizations involved in the supply chain.

Accepted Answer

This statement is true.

Question 13

Imaginex Toys,Inc.produces toys designed to stimulate the imaginations of young children.In order to control all of the marketing operations,Imaginex owns all of the organizations in the channel of distribution for its toys,including a chain of Imaginex retail stores.The approach taken by Imaginex is known as an administered distribution system.

Accepted Answer

The answer of Imaginex Toys,Inc.produces toys designed to stimulate the...

Question 14

Inbound logistics is concerned with the flow of finished products from the manufacturer to the final consumer.

Accepted Answer

Inbound logistics is actually concerned with the flow of raw materials and other inputs into the manufacturing process, rather than the flow of finished products to the consumer.

Question 15

In an administered distribution system,retail stores manage all of the marketing functions at the retail level.

Accepted Answer

In an administered distribution system, the manufacturer or wholesaler manages all of the marketing functions including advertising, promotion, and pricing at the retail level.

Question 16

Wholesaler-sponsored chains consist of stores that are all owned by a single corporation.

Accepted Answer

Wholesaler-sponsored chains consist of stores that are owned by independent entrepreneurs who are affiliated with a wholesaler and receive support and services from them, but the stores are not owned by a single corporation.

Question 17

Because supply chains are so complex,firms have found it difficult to outsource supply chain management.

Accepted Answer

The answer of Because supply chains are so complex,firms have...

Question 18

Hi! Notes Card Shops has been approached by Novel Teas,a producer of herbal teas and exotic spices.Novel Teas wants to sell its products in the Hi! Notes stores under an administered distribution system.If Hi! Notes accepts Novel Teas proposal,it will perform many marketing services for the tea maker in exchange for a flat fee.

Accepted Answer

The answer of Hi! Notes Card Shops has been approached...

Question 19

Denise Shipman works in the marketing department of a major manufacturing firm.She spends a great deal of time trying to coordinate the movement of materials,parts,finished goods,and information through all of the organizations involved in the distribution process.These activities suggest that Denise's job responsibilities focus on supply chain management.

Accepted Answer

The description of Denise's job responsibilities indicate that she is involved in supply chain management.

Question 20

Even though all of the hardware stores that operate under the name of Hardie's Hardware are independently owned and managed,they have signed an agreement to participate in chain promotions,and cooperate as a unified system of stores.The Hardie's Hardware stores are using a distribution system known as a wholesaler-sponsored chain.

Accepted Answer

The statement accurately describes the business model of Hardie's Hardware stores.

Quiz 15: Distributing Products