One of the benefits of advertising on the Internet is that it provides a way to link firms and customers so that they can learn more about each other.
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Q31: When marketers advertise on a big online
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Q48: Magazines such as People,Sports Illustrated,and Business Week
Q49: Online advertising allows advertisers to see how
Q50: Informing consumers about goods and services represents
Q51: Garden.com uses interactive promotion by allowing customers
Q51: The Internet has changed the emphasis of
Q53: The primary emphasis of advertising today is
Q54: The Internet allows firms to listen to
Q60: The purpose of interactive promotion is to
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