Last year,New Era Cap Company (Buffalo,NY)celebrated its 90^th anniversary in business as a privately held company that makes a variety of hats and one of two suppliers of official MLB (major league baseball)caps.According to the New York Times,the company invited "90 influential people to create one-of-a-kind caps to be auctioned off for charity." As a student of marketing,you would categorize this promotional event as a form of ____________.

Question

Quizplus · Accepted Answer

This promotional event is a form of sales promotion, specifically a type of cause-related marketing where the company is using the creation of one-of-a-kind caps by influential people to promote their brand and generate goodwill while also raising money for charity through the auction.

Last Year,New Era Cap Company (Buffalo,NY)celebrated Its 90th Anniversary in Business

Last Year,New Era Cap Company (Buffalo,NY)celebrated Its 90^th Anniversary in Business