Compared to the B2C process,the information search and alternative evaluation steps in the B2B process are

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In B2B process, the information search and alternative evaluation steps are more formal and structured because multiple decision-makers are involved and a lot of money is at stake. The process typically involves more complex products or services, and business customers require detailed information to make informed decisions. Therefore, the B2B process is more structured to ensure all stakeholders are involved in the decision-making process.

Compared to the B2C Process,the Information Search and Alternative Evaluation