Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska.Raycom's engineers have been asked to provide detailed specifications and recommendations for the equipment needed.The Raycom engineers will primarily play the __________ role in the company's buying center.

Question

Quizplus · Accepted Answer

The Raycom engineers are responsible for providing detailed specifications and recommendations for the heavy-duty equipment needed for the pipeline installation. As such, they are playing an influencer role within the buying center. The buyer role would involve actually negotiating and completing the purchase transaction, the initiator role would involve identifying the need for the new equipment, the user role would involve actually operating the equipment, and the gatekeeper role would involve controlling access to information within the organization.

Raycom Construction Needs Heavy-Duty Equipment to Install a New Pipeline