Phil put down the phone and told Alice,"I just love that customer.I got another big order,and they just keep on coming." Phil is most likely selling to a firm in what kind of buying situation?

Question

Quizplus · Accepted Answer

The fact that the customer keeps placing orders suggests that the firm is in a straight rebuy situation, where they are buying the same product from the same supplier without any major changes or adjustments.

Phil Put Down the Phone and Told Alice,"I Just Love