The president of the Northwoods University student body made a formal request to the IT department for additional computers in the main computer lab.The student body president is the __________ in the buying center.

Question

Quizplus · Accepted Answer

The student body president is the person who initiated the request for additional computers, making them the initiator in the buying center. The gatekeeper would be the IT department who controls access to the computer lab, the decider would be the person or group who ultimately approves the purchase, and the buyer would be the person who physically makes the purchase. The term "gateway" is not typically used in the context of a buying center.

The President of the Northwoods University Student Body Made a Formal