CA Technologies,a firm providing software and services to information technology departments,maintains a corporate blog.How can this blog help CA Technologies with B2B marketing?

Question

Quizplus · Accepted Answer

CA Technologies' corporate blog can help build brand awareness among potential customers by conveying thought leadership, providing valuable insights and best practices, and establishing a more personal connection with its audience. The blog can also be leveraged to showcase the company's products and services, industry expertise, and customer success stories, which can help establish trust and credibility with potential buyers. While the blog may indirectly support other aspects of B2B marketing, such as vendor performance assessment or purchasing and distribution, these are not the primary benefits that a corporate blog provides. Additionally, the blog is not designed to match buyers' requests and sellers' offers, as this is typically done through other channels such as marketplaces or procurement platforms.

CA Technologies,a Firm Providing Software and Services to Information Technology