Firms should not attempt to educate customers about products and services using social media,since customers are busy interacting with friends and will reject attempts to educate them.

Question

Quizplus · Accepted Answer

While it is true that customers are often using social media to interact with friends, studies have shown that they are open to receiving educational content from brands they follow. In fact, social media can be an effective platform for educating customers about products and services, as long as the content is relevant and valuable to them.

Firms Should Not Attempt to Educate Customers About Products and Services