Twitter can help build a brand's image by educating and engaging consumers.However,one central issue for companies using Twitter is

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Managing outgoing Twitter communication is a central issue for companies using Twitter. It's important to ensure that tweets align with brand image, messaging is clear, and customer engagement is timely and appropriate. Companies need to be thoughtful in their approach to using Twitter in order to build a positive brand image.

Twitter Can Help Build a Brand's Image by Educating and Engaging