When developing a social media campaign,what is unique about the copy and images to be used that is more critical with social media than other forms of IMC?

Question

Quizplus · Accepted Answer

Social media is a fast-paced platform where content is consumed quickly, and users expect frequent updates. Therefore, the copy and images used in a social media campaign must be updated almost constantly to keep the audience engaged and interested. A lack of updates can result in the audience losing interest and moving on to other content. While the other options may be important factors to consider, they are not unique to social media and can apply to other forms of IMC as well.

When Developing a Social Media Campaign,what Is Unique About the Copy