Kimberly has just learned that B&B Coffee Supply is looking for a new source of commercial-grade coffee makers,one of the products she sells.She knows B&B has been in business for many years,but she has not been able to get any business from them.When developing her marketing strategy,Kimberly will probably assume that this represents a __________ situation for B&B Coffee Supply,and she will want to find out why B&B Coffee Supply is considering alternatives.

Question

Quizplus · Accepted Answer

B&B Coffee Supply is considering alternatives, which signifies that they are not completely satisfied with their current supplier. This is a characteristic of a modified rebuy situation. Kimberly will want to find out why B&B Coffee Supply is seeking new alternatives, which will help her to tailor her marketing strategy accordingly.

Kimberly Has Just Learned That B&B Coffee Supply Is Looking