Symbic Foods, a chain of fast food restaurants, has included a drop-down menu on its main Web site. With this drop-down menu, people can view their country-specific Web site, which contains information about the dishes that Symbic Foods serves in that country. In this case, the strategy adopted by Symbic Foods is called _____.

Question

Quizplus · Accepted Answer

The strategy adopted by Symbic Foods is called localization of a Web site as they have created country-specific websites to cater to the local market.

Symbic Foods, a Chain of Fast Food Restaurants, Has Included