SCENARIO 8-6 After an Extensive Advertising Campaign, the Manager of a Company

SCENARIO 8-6
After an extensive advertising campaign, the manager of a company wants to estimate the
proportion of potential customers that recognize a new product.She samples 120
potential consumers and finds that 54 recognize this product.She uses this sample
information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-True or False: Referring to Scenario 8-6, the parameter of interest to the manager is the
proportion of potential customers in this sample that recognize the new product.