SCENARIO 11-12 The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs.Each logo was presented to 2 different groups (a total of 24 groups)and the approval rating for each was recorded and is shown below.The manager analyzed these data using the = 0.05 level of significance for all inferences.
-Referring to Scenario 11-12, based on the results of the hypothesis test, it appears that there is a significant effect on the approval rating associated with the color of the logo.

Question

SCENARIO 11-12 The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs.Each logo was presented to 2 different groups (a total of 24 groups)and the approval rating for each was recorded and is shown below.The manager analyzed these data using the  = 0.05 level of significance for all inferences.  
-Referring to Scenario 11-12, based on the results of the hypothesis test, it appears that there is a significant effect on the approval rating associated with the color of the logo.

Quizplus · Accepted Answer

The hypothesis test conducted by the manager showed a significant effect of color on the approval ratings, with a p-value of less than 0.05. Therefore, it appears that the color of the logo has a significant impact on the approval rating of the cereal. No information is given regarding the effect of shape on the approval rating. The hypothesis test conducted by the marketing manager determined that there is a significant effect associated with the color of the logo on the approval rating. Therefore, it is true that there is a significant effect.

SCENARIO 11-12 the Marketing Manager of a Company Producing a New