SCENARIO 11-12 The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs.Each logo was presented to 2 different groups (a total of 24 groups)and the approval rating for each was recorded and is shown below.The manager analyzed these data using the = 0.05 level of significance for all inferences.
-Referring to Scenario 11-12, based on the results of the hypothesis test, it appears that there is a significant interaction.
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