SCENARIO 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below.

-Referring to Scenario 12-9,the calculated test statistic is
A)-0.1006
B)0.00
C)5.9418
D)6.1194

Question

SCENARIO 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below.
 
-Referring to Scenario 12-9,the calculated test statistic is
A)-0.1006 
B)0.00 
C)5.9418 
D)6.1194

Quizplus · Accepted Answer

The correct test statistic value of 5.9418 suggests that it was calculated based on the information provided in Scenario 12-9, which likely involved statistical analysis or hypothesis testing where such a specific value is derived from the data and the test being conducted.

SCENARIO 12-9 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV