Behavioral/psychological factors may be influential in the initiation and continued use of drugs. Many theorists propose that

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Many theorists propose that substance use may be due to operant conditioning, which involves learning through consequences such as rewards or punishments. For example, someone may continue to use drugs because they relieve negative feelings or pain (negative reinforcement). Alternatively, they may continue to use because it results in pleasurable experiences (positive reinforcement). These reinforce the behavior and make it more likely for the behavior to occur in the future.

Behavioral/psychological Factors May Be Influential in the Initiation and Continued