High-end retailers spend a lot on architecture, displays, and packaging in order to take advantage of the

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High-end retailers invest in architecture, displays, and packaging to influence how their products are perceived, leveraging the framing effect. This psychological principle suggests that the way information is presented (or "framed") can significantly impact decisions and judgments, making products seem more appealing or valuable.

High-End Retailers Spend a Lot on Architecture, Displays, and Packaging