The merger of a firm in one industry with another firm in the same industry that sells similar products is called a
A)vertical merger.
B)secondary merger.
C)horizontal merger.
D)conglomerate merger.

Question

Quizplus · Accepted Answer

A horizontal merger occurs when two or more firms that operate in the same industry and produce similar products or services combine. This type of merger is often pursued to achieve economies of scale, reduce competition, or expand market share.

The Merger of a Firm in One Industry with Another