As pizza topped with barbecue chicken became popular at specialty restaurants, Pizza Hut and Papa John's introduced a similar pizza. This imitation illustrates
A)innovation.
B)invention.
C)creative destruction.
D)diffusion.

Question

Quizplus · Accepted Answer

Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system. In this case, Pizza Hut and Papa John's adopting the barbecue chicken pizza after its popularity in specialty restaurants is an example of diffusion, where a new idea (barbecue chicken pizza) spreads from one entity to others in the industry.

As Pizza Topped with Barbecue Chicken Became Popular at Specialty