Innovation
A)is the first discovery of a product or process, rather than its first successful commercial introduction.
B)includes new products but not new production methods.
C)is also known as diffusion.
D)can either increase or decrease the market share of a large firm, depending on whether it is introduced by the large firm or one of its competitors.

Question

Quizplus · Accepted Answer

Innovation can indeed either increase or decrease the market share of a large firm, depending on its source. If the innovation is introduced by the large firm itself, it can strengthen its market position. Conversely, if a competitor introduces the innovation, it can erode the large firm's market share.