What idea is best illustrated by the example of Alamo auto rentals offering unlimited mileage to drivers and the practice being adopted by other auto rental firms?
A)start-ups
B)diffusion
C)invention
D)fast-second strategy

Question

Quizplus · Accepted Answer

The example of Alamo auto rentals offering unlimited mileage and other firms adopting this practice illustrates the concept of diffusion, which refers to the spread of an innovation or idea from its source to other individuals or organizations.

What Idea Is Best Illustrated by the Example of Alamo