For a new product to be profitable, it must
A)enable customers to obtain greater total utility from their money income.
B)be less expensive than existing substitute products.
C)have greater marginal utility than existing substitute products.
D)embody process innovation.

Question

Quizplus · Accepted Answer

For a product to be profitable, it must provide greater total utility to customers, meaning it should offer more satisfaction or value for the money spent compared to alternatives.

For a New Product to Be Profitable, It Must