Product innovation will be successful only if it makes the product's
A)marginal utility increase.
B)price decrease.
C)marginal-utility-to-price ratio increase.
D)marginal-utility-to-price ratio decrease.

Question

Quizplus · Accepted Answer

Product innovation is considered successful if it increases the marginal-utility-to-price ratio, meaning consumers perceive they are getting more value or utility for the price they pay.

Product Innovation Will Be Successful Only If It Makes the Product's