Keely Says That He's Glad That His Morning Coffee Is

Keely says that he's glad that his morning coffee is sold in a monopolistically competitive market rather than a purely competitive market. If this is true for most things Keely buys, it suggests that he

A) is most concerned about paying the lowest price possible.
B) cares most about allocative efficiency.
C) is willing to pay extra for product variety.
D) is a creature of habit who always buys the same type of a particular good.