Alex owns a luxury automobile and regularly purchases high-end fashion items online. Kara drives an old sedan and does most online shopping on eBay and Amazon. Suppose both Alex and Kara search the same online retailer for a nice watch to give on Father's Day. Based on Big Data and personalized pricing, we would expect
A) Alex to see a higher price than Kara for the same watch.
B) Alex and Kara to see the same price for a given watch.
C) Alex to see a lower price than Kara for the same watch.
D) that either Alex or Kara might see a higher price for the same watch, as algorithms randomly determine what price each consumer sees.
Correct Answer:
Verified
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