Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo, so Unilever started selling single-serve packets at very low prices. Later, Unilever discovered that the same approach worked in the U.S. and started also selling them there. This is an example of

Question

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This is an example of reverse innovation because Unilever discovered a new market opportunity in emerging economies and developed a product specifically for that market, then adapted that product for a different market (the US).

Unilever Discovered That People in Emerging Economies Could Not Afford