What do economists normally assume to be the goal of a firm?

Question

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Economists normally assume that the goal of a firm is to maximize profits. Profit maximization occurs when a firm chooses the output level that generates the highest possible difference between total revenue and total cost. While increasing sales and revenue may be important, the ultimate goal is to earn a profit. Selling as many units as possible or setting high prices may not necessarily lead to profit maximization.

What Do Economists Normally Assume to Be the Goal of a Firm