When people buy a certain brand of clothing because it is very fashionable and lots of other people are buying it. What is this an example of?

Question

Quizplus · Accepted Answer

This is an example of the bandwagon effect, which occurs when people's decisions are influenced by the behavior or beliefs of others. In this case, people are buying a certain brand of clothing because they see that lots of other people are doing the same, rather than because of any inherent qualities of the clothing.

When People Buy a Certain Brand of Clothing Because It