The issuing company desires to have as little under pricing of new securities as possible.
Underpriced securities will sell rapidly, but are likely to "leave money on the table" that the issuing firm now cannot realize.

Question

Quizplus · Accepted Answer

Underpriced securities may sell quickly, but the issuing company will miss out on potential profits that could have been obtained by pricing the securities closer to their actual market value. Therefore, the issuing company desires to have as little underpricing as possible.

The Issuing Company Desires to Have as Little Under Pricing