Which of the following is a target audience psychographic characteristic?
A) educational level
B) gender
C) purchasing preferences
D) income

Question

Quizplus · Accepted Answer

Psychographic characteristics are related to the lifestyle, values, beliefs, interests, and attitudes of the target audience, rather than demographic characteristics such as age, gender, income, or education level. Purchasing preferences are an example of a psychographic characteristic because they reflect the target audience's behavioral and psychological factors that affect their buying decisions.

Which of the Following Is a Target Audience Psychographic Characteristic