To determine your target audience's wants, needs, and expectations, you should ask and answer a variety of questions in a process called a(n) ____.
A) wants identification
B) needs assessment
C) expectations review
D) none of the above

Question

Quizplus · Accepted Answer

A needs assessment is a systematic process for determining and addressing needs, or gaps between current conditions and desired conditions, often used to identify the wants, needs, and expectations of a target audience.

To Determine Your Target Audience's Wants, Needs, and Expectations, You