Organizations and companies spend a large amount of time and money defining, creating, and maintaining a positive, recognizable _______.
A) persona
B) brand
C) market
D) status

Question

Quizplus · Accepted Answer

The word "brand" fits perfectly in the sentence as it relates to the creation and maintenance of the image and reputation of an organization or company in the eyes of its target audience. Persona could also work, but it's not as commonly used in this context, while market and status don't fully capture the idea of actively shaping and cultivating a positive image or identity.

Organizations and Companies Spend a Large Amount of Time and Money