Critical Thinking Questions Case 3-1 You are a professional Web designer and have volunteered your services to help a local charitable organization create a Web site. During the second meeting with the organization's director, she asks for help in defining just who will visit the new site and why they might choose to do so. You suggest that she ____.
A) develop a formal target audience profile of demographic and psychographic characteristics and a needs analysis
B) not worry about potential site visitors; once the site is published visitors will access the site in droves
C) send an e-mail to her business associates and ask for their suggestions
D) just consider anyone around the world as the site's target audience

Question

Quizplus · Accepted Answer

Developing a formal target audience profile helps in understanding who the visitors are and what they need, which is crucial for creating an effective website.

Critical Thinking Questions Case 3-1 You Are a Professional Web