Historically, How Have American Presidential Candidates Tended to Appeal to Voters

Historically, how have American presidential candidates tended to appeal to voters in elections?

A) They use bread and butter issues, while avoiding ideological confrontation.
B) They stand on firm principles that are shared by the majority of voters.
C) They attack the opposition on the basis of emotion.
D) They embrace confrontation.
E) They rely on logic and rationality.