Juries tend to give larger awards when a defendant is wealthy. This inflation of awards appears to be more related to the status of the defendant (typically a corporation)than to the wealth of the defendant.

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Research and legal observations suggest that juries may indeed give larger awards when the defendant is wealthy or a corporation, often because they perceive that these defendants can afford to pay more, and sometimes as a means of punishing or making an example of them. This phenomenon is more closely related to the perceived status and responsibility of the defendant rather than their actual wealth.

Juries Tend to Give Larger Awards When a Defendant Is