If the manufacturer used actual footage of the sports celebrity engaged in athletic competition in order to create the appearance that the celebrity endorsed its product, when she did not, the female athlete's best course of action against the manufacturer would be for

Question

If the manufacturer used actual footage of the sports celebrity engaged in athletic competition in order to create the appearance that the celebrity endorsed its product, when she did not, the female athlete's best course of action against the manufacturer would be for

Quizplus · Accepted Answer

Commercial appropriation is the correct answer because it involves using someone's name, likeness, or identity without permission for commercial purposes, which is exactly what the manufacturer did by using the athlete's footage to imply endorsement.

If the Manufacturer Used Actual Footage of the Sports Celebrity