A radio station hired a market research firm to evaluate its programming and propose changes to its content to increase revenue/profits. As a result, a disc jockey's "oldies" programming air time was reduced and eventually eliminated. He complained that he was the victim of age discrimination. What defense should the employer assert?

Question

A radio station hired a market research firm to evaluate its programming and propose changes to its content to increase revenue/profits. As a result, a disc jockey's "oldies" programming air time was reduced and eventually eliminated. He complained that he was the victim of age discrimination. What defense should the employer assert?​

Quizplus · Accepted Answer

The employer can assert "Reasonable factor other than age" as a defense, indicating that the programming changes were made for reasons unrelated to the disc jockey's age, such as market research findings aimed at increasing revenue/profits, not age discrimination.

A Radio Station Hired a Market Research Firm to Evaluate