A television news show covered the story of a young girl who had cancer but did not have proper medical insurance to cover the expenses of her treatment. It showed how difficult it was for her to meet her daily expenses and how she had to drop out of college due to her illness. The show influenced the viewers' attitude in a positive way which made them donate money toward the cause. In this case, the media used a technique called _____.

Question

Quizplus · Accepted Answer

Framing refers to the way media outlets shape and present a story to influence the audience's perception and interpretation. In this case, the television news show framed the story of the young girl's struggle with cancer and financial difficulties in a manner that elicited empathy and motivated viewers to donate, demonstrating the power of framing in shaping public response.

A Television News Show Covered the Story of a Young