_____ is a collection of activities that build and maintain ongoing,mutually beneficial ties between a business and its customers and other parties.
A)outsourcing
B)diversity
C)entrepreneur
D)competitive differentiation
E)strategic alliance
F)capital
G)vision
H)factors of production
I)brand
J)relationship management
K)not-for-profit organizations
L)business ethics

Question

Quizplus · Accepted Answer

Relationship management refers to the collection of activities that build and maintain ongoing, mutually beneficial ties between a business and its customers and other parties. It involves developing and nurturing relationships with customers, suppliers, vendors, and other stakeholders to establish trust, build goodwill, and foster loyalty. Effective relationship management can help businesses enhance customer satisfaction, improve retention rates, increase sales, and create long-term value for all parties involved.

_____ Is a Collection of Activities That Build and Maintain