Which of the following BEST distinguishes the philosophy of the marketing era from the philosophy of the production era?
A) The production era was more consumer-oriented.
B) The marketing era advocated price discrimination.
C) The production era occurred after World War II.
D) The marketing era was more consumer-oriented.

Question

Quizplus · Accepted Answer

The philosophy of the marketing era was more consumer-oriented than the philosophy of the production era, which focused on increasing production efficiency and output. The marketing era emphasized understanding and meeting the needs and wants of consumers through research, product development, and effective communication and promotion. Price discrimination was not a distinguishing factor between the two eras. The production era actually occurred in the early 1900s, prior to World War II, while the marketing era emerged in the mid-1900s.

Which of the Following BEST Distinguishes the Philosophy of the Marketing